We’ve been very busy!
So, as well as being really busy with loads of great bands coming through (we had the wonderful “Adore” in today) , we’ve also been hard at work improving the studio. We’re so pleased with the changes, we thought we’d share them with you in a quick blog post.
If you are a liker of our Facebook page (www.facebook.com/univibeaudio1) you may well have seen some small previews of the additions and improvements, and if you don’t frequent the page, you should!
Firstly we spent some time on tweaking the Live Room. It sounded great anyway, and we’ve always been proud of the great drum sounds we achieve. Things changed a little after gained some space from removing the little used vocal booth. This changed the room quite substantially so took the opportunity to really test the acoustics and improve them wherever we could. After measuring the room’s reverb time and other characteristics, the treatment was designed and built and, in our opinion, was a complete success.
We pride ourselves on not only sounding amazing, but creating a vibe and being a great environment in which to be creative. The new live room is an absolutely great tracking space and we’re sure that you’re going to love the huge sound. We’re keen to always make sure that our customers are getting the best bang for their buck, so we’re proud to show off these amazing improvements.
Another thing we wanted to make better was the headphone monitoring situation. We really like to give the band/artist the power to control their own headphone mix. This makes for the most comfortable experience and better performances. We had a good setup, with cables going to 4 separate mixers in the room, but this was limited in some ways.
Now, we’re supremely proud to say we’ve upgraded our setup to the Hearback Headphone Monitoring system! You can read all about this on their Website, but we can tell you that we now boast the highest quality headphone monitoring! We can now offer up to 4 separate mixes (up to 8 monitor points for players) in pristine stereo quality. The system is run digitally, so latency is less than 2ms and there is absolutely no loss of quality, no matter how long the cable run.
We strive to offer the best recording experience we can, and this system will allow unrivalled comfort and ease during the tracking stage of your recording.
Here’s an amazing track from a great band.
Bovine are a Birmingham band that champion “big drums, low SGs and fiery riffs”. They describe their sound as a “chop suey of time signatures, with a stabbing backpain of ambient fuckery” and this, we reckon, is pretty accurate. They spent an amazing 7 days with us recording, mixing and mastering their debut album “The Sun Never Sets On The British Empire” which is due for release in april on the excellent FDA Rekotz.
The first single off said album is the excellent “Military Wife” and they’ve made it available to stream right here:
Make sure you search the band on Facebook and give them a like. You’re going to be hearing a lot about them and we’re really proud to have had them in. With plenty of airplay already from Kerrang! Radio, we know this will be big.
While you’re at it, check out the video too:
Remember, your band is your brand, and your songs and image are your product.
It is very hard to find good advice on how to promote and improve your band, but there is a vast amount of advice out there to help you promote and improve your business.
Your band is your business, the principles are the same, your product needs to exceptional, it needs to be remarkable, it needs to be the thing that people WANT to know about. Have a quick search on google for business marketing advice, or business development advice and, with a little adaptation and imagination you have a goldmine of help and ideas for promoting your band.
Who to promote to?
There is no point in trying to get your music out there to everybody in the world, its an impossible task, the effort required for such a feat is immense, and there just aren’t enough hours in the day!. Instead put all of your efforts into getting your music, image and brand in front of the people that already want to know about it. If you are a metal band dont bother playing at every pub in town trying to convert everybody into metal fans, its not gonna happen. Instead play at the few that have a customer base made up of mainly metal fans, and consistently show off a remarkable quality, be the very best in that world, the world you have chosen as your market place.
Spreading the word
The best way to spread the word about your product is for people to talk about it to each other, the only way this will happen is if they have something to talk about, something to make a remark about, something that is remarkable.
If you are consistently remarkable and you are in all of the right places, and you are constantly seeking to improve what you can offer then then it is logical that you will see a dramatic improvement in how people respond to you and how they want to be involved in what you are doing.
So, remember be remarkable in your chosen area and give the people that you want to please what they want